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A Silver Tsunami
Baby boomers are retiring. Census data shows up to 11.8 million people in the U.S. are eighty years old or older, according to Age and Sex Composition in the United States: 2019 (https://www.census.gov/data/tables/2019/demo/age-and-sex/2019-age-sex-composition.html). That number is expected to grow two and a half times by 2050. If you consider the population of people sixty-five and older today, that number will triple. The number of people who are getting to an age where they will need some level of personal care to get them through their golden years is staggering.
What does it take to provide a higher level of care? Or, more exactly, what’s the definition of care? Is it providing meals and fresh clothes and linens, or is there more to care about than that? Isn’t there more to life for the elderly? How do you make home care a fulfilling or liberating experience for a client who has cognitive decline? Or how do you make home care a trusted service for someone who has just been a victim of elder financial abuse? “Communication Is Connecting, and Connecting Is Caring” was our driving motto as we entered this segment, to provide care at a superior level.