Business Email Marketing by Jacqueline Biggs

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"An easy read, packed full of practical tips and strategies, ideal whether you are just starting an email marketing campaign, or looking for more advanced strategies." AP

"This book has given me so many suggestions on how I can generate qualified leads really quickly. Plus, all the resources on how to get guest blogging opportunities are also really useful. It's well worth reading." JK
Business email marketing reveals proven tips, solutions and tools on how to make money from email marketing. Whether you have been using this channel for years, or are just starting out, you will get enormous value from this book, as Jacqueline shows you the secret to exploding the growth of your database & how to create a targeted email marketing strategy that works for your specific business.

What you will learn

• How to choose the right email service provider.
• How to grow a targeted database, fast.
• How to segment and identify profitable niches in your database.
• How to create an email marketing strategy that delivers results.
• How to write compelling content every time.
• The most important metrics you need to focus on to ensure your effectiveness.
• How to integrate email marketing with social media to maximise effectiveness.

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