Catchy book title - book marketing guide #2

How to promote your book on Amazon
A good book title can be the single most important factor in catching attention of a potential reader. Of course, the title is an inseparable part of your book content, and should come out of it and be connected with it. However, there are a few simple rules that you should consider when choosing your book title:

  1. A catchy title is short. In 2013, an average title length of most books in Top 100 bestsellers was from two to three words. 
  2. If your book is a fiction book, the title should be non-descriptive. It can be a metaphor, play on words, an important hero's name or a place in the story - but it should not describe the book genre and plot ("The attack of vampire snakes on hospital").
  3. If your book is non-fiction, it should be descriptive -  potential reader should be able to see quickly if it is a kind of book he or she is looking for (a classic title that shows what we are talking about here is "How To Win Friends and Influence People" by Dale Carnegie).
  4. Do not overcrowd Amazon search keywords in the book title. You will use the keywords and categories for this - in the Amazon KDP panel while uploading your book.
  5. If your book is a part of a series, put the name of the series and the number of the book after the title, in brackets.
You should also spend some time on research, and see if there are any books with a title similar to yours. If there are not, it gives your book a bit of uniqueness. If there are, you should consider if:
  • is your book easily distinguishable from others?
  • are those books the same or different genre than yours?
  • if a potential reader sees your book in the company of those others, do you feel that is a good thing for you or not?
After giving some thought to the matters listed above, head on to the next chapter of our book marketing guide, which is book formatting. And, if you haven't done it yet, submit your book to our site to help readers discover it!